Design Practice

At the core of the practice there’s the continuous research and exploration of how graphic design influences and is influenced by the landscape we live in. Grounded in the idea that we’re surrounded by an ever-evolving scenario of cultures, technologies and tools, agof seeks to move forward, with experimentation being the foundation of the design process.
Driven by a bold and distinctive approach, agof collaborates with a varied range of global brands and agencies spanning both cultural and commercial sectors to create resonant work.

Approach

agof embraces a proactive approach to designing. This is carried through a variety of touchpoints: cultivating design knowledge through teaching and workshops, experimenting with new tools and software, combining analogue and digital techniques, and exploring new disciplines.
The ongoing investigation of new methods is aimed at generating aesthetics to better describe our present. This central aspect of the practice is reflected in the approach to each brief and project.

Profile

Gianluca Alla is a London-based Designer and Educator.
Throughout his career, he has led a diverse range of design projects across branding, digital, animation, and editorial for both cultural and commercial clients.
Gianluca has collaborated with some of the world’s leading agencies, including Collins, ManvsMachine, Nexus Studios, and Wolff Olins, amongst others. Past experiences include working at Studio Feixen in Switzerland, and completing a residency at Fabrica, Benetton Communication Research Centre.
Gianluca is also a teacher and regularly holds workshops and talks, sharing his approach and methodology with universities and brands globally. He has collaborated with institutions such as ISIA U, UNIRSM, as well as brands and events like Vans, Typomania Festival, and Graphic Days.
He created Live! Talk From, a series of online talks aimed at shortening distances during the pandemic, hosting over 90 speakers from the design industry.